Social media is a huge industry and an integral part of doing business these days. In order for businesses to compete and catch the attention of new and existing customers, it’s important to have a good social media strategy. Part of a good social media strategy is sharing visual media which research has shown to be a more effective way of engaging with users. For Realtors and property managers, this is especially true. Realtors and property managers can benefit from visual social media sharing by showing off prospective properties they’re looking to sell or lease and get better engagement with their followers. Now there are two great new apps, Meerkat and Periscope, which allow users to live stream video to Twitter, which we think are great for every Realtor or property manager’s social media toolbox.
Meerkat & Periscope
So what is exactly are Meerkat and Periscope? Meerkat blew up back in March at the SXSW tech conference in Austin, TX. It allows users to live stream video to Twitter and interact with their viewers in real-time. Periscope, which was released shortly after Meerkat went big, does much the same, but is Twitter’s own in-house solution for live streaming. Both apps are great and offer users a simple interface to live stream video directly to their Twitter feeds, but what really makes them great are the marketing opportunities they open up for users, especially Realtors and property managers.
If you’re a Realtor or property manager reading this, you’re probably saying to yourself, “How can something so gimmicky help my marketing?”
Virtual Open Houses
Just think about the possibilities here. Sometimes potential clients may be not be able to come look at a property for an open house, may not be in the same city or state to do so, or they may not be entirely on board with the idea of going to an open house yet. A great way to show a property and get your potential client’s attention is to hold a virtual open house. With Meerkat and Periscope you can set a time for a broadcast of your open house, promote it on your social media to get engagement, and then do a live open house of said property! Your viewers can comment and ask questions in real time to which you can provide answers. For really desirable properties that are about to go on the market or are new on the market, you can post live teasers leading up to your actual open house to pique your potential client’s interest. Property managers can also benefit by doing live walkthroughs with potential tenants who may not be able to make it in person or may be outside the city or state they may be looking to move to.
What’s Around the Neighborhood?
Another great use for these apps is a pretty novel idea. Why not use Meerkat or Periscope to showcase local neighborhood hotspots where you may be trying to sell or fill a property? You can live broadcast a typical experience at a great local coffee place or shop and give your potential clients/tenants an idea of what living in that neighborhood might be like. Sharing experiences on social media is a great way to attract feedback, and it gives them an idea of what their life there might be like, what they can look forward to, and helps to connect with them on a personal level. For property managers, doing live broadcast walk around of apartment complexes and buildings showcasing the grounds and amenities is a great way to show off for your potential tenants, or to engage your existing tenants on what’s around the area.
Both of these apps hold a lot of marketing potential and we encourage you to play around with them to see which one you may like more. They are currently only available on iOS devices, but will most likely be coming to Android devices soon. Remember, these apps broadcast live streams, so if you’re using them for business, be sure you look your best and use appropriate language. As with all forms of visual media there are some legal risks which you should make yourself aware of.
Can you think of any other potential uses for a live streaming social media app like Meerkat or Periscope? If so, we’d love to hear them!